Custom Fleetside

Custom Fleetside was based on designer Harry Bradley's own heavily customized 1964 Chevrolet El Camino and helped define the California-custom look that shaped Hot Wheels' early identity when it debuted among the Original 16 in 1968. It returned briefly in 1970 with minor changes as the Sky Show Fleetside before the original tool was retired, then was recreated in 2003 for the 17th Annual Hot Wheels Collectors Convention. Brendon Vetuskey retooled it again beginning in 2018.